Our Journey
Grafton Ecommerce began in the UK with one person selling from home. Our founder, Javad Palliyalil, struggled with the same challenges many small UK sellers face such as high website costs, difficult operations, and limited support. Instead of giving up, he turned those struggles into lessons.
Step by step, the business grew into multiple ecommerce brands with a strong customer base. With persistence and innovation, we expanded into our own warehouse operations, giving us the ability to scale, launch new products, and reach more customers. Today, we use this experience to support other UK sellers and online business communities with services that make ecommerce simpler and more sustainable.
Our Culture
We believe ecommerce should be accessible for everyone, not just big companies. Our culture is about problem solving, innovation, and teamwork. Every challenge we have faced has inspired us to create better solutions for ourselves and the wider UK ecommerce community.
The Story Behind Grafton Ecom
What started as building our own brands has expanded into helping other UK sellers. Many face the same struggles we once did, which is why we now provide services such as store building, fulfilment, product sourcing, and content creation. These solutions come directly from our own journey, making it easier for sellers to focus on growth.
Meet Our CEO
Javad Palliyalil, founder and CEO of Grafton Ecommerce, grew up in a business family in India and supported his father’s ventures in Saudi Arabia and Bahrain. After moving to the UK for his MBA, he discovered the potential of ecommerce and decided to start his own journey.
With a strong belief that every problem has a solution, Javad built Grafton Ecommerce from his home into a company with multiple brands, a warehouse, and services that now help other sellers avoid the same struggles he once faced.
Meet Our COO
Liana Renee Clamor, COO of Grafton Ecommerce, found her passion for ecommerce while studying for her BSc in Business Management. Inspired by her entrepreneurial family, she began testing ecommerce platforms and quickly gained customers.
Her career in the retail sector gave her hands-on experience with products, operations, and customer behaviour. Today, she brings a growth-driven mindset that keeps Grafton Ecommerce efficient, innovative, and aligned with its vision to support sellers in the UK.
Our Vision
Our vision is to be the masters of ecommerce in the UK by creating innovative brands, launching products customers love, and providing services that help UK sellers and small online businesses grow.
From selling at home to managing a warehouse, our journey shows that with persistence, innovation, and the right support, ecommerce success is possible for everyone.